BUREAU BLANK IS BUILDING BETTER BRANDS

http://www.containerstore.com/stockingStufferVideos/resqme_key_chain

i wonder what will happen when it goes of in your pants.

Via Kottke.

From: We Reserve The Right To Your Image “Throughout The Universe” And Beyond (TBI)

Several of the contracts discussed contain amusing and all-encompassing language. Here are some highlights:

While you are picking up your extra strength hairspray, Jack Daniels, cheesy cheesy beef burger patties and hunting gear, also, feel free to peruse the CASKET ISLE (it’s in the “For the Home” section). Ahhhhhhh!

Also, feast your eyes on this fashionable URN.  This one is for your pet cat.

Seriously though, is anyone as disturbed as I am by the fact that you can buy this stuff at walmart.com?

If you see Erin gnawing on the tops  of these (just the white part), please, intervene.

(From the Wooster Collective)

Grad student, Nadia Troeman designed a conceptual  logo for an enrollment program made up of ‘logos’ designed by students of Central St. Martins. The little logos are somehow generated by the students’ unique cultural associations, ideally with the hope of better expressing the individual within the complex tidlewave of globalization. Since the student body (and therefore, the school) is constantly changing, the logo is dynamic and allowed to continuously evolve. I admit that I don’t totally get how these student logos are conceived, but the overarching idea is pretty great and its hypothetical applications are beautiful. As far as practicality is concerned, maybe the underlying radial grid could serve as the main mark? Something as trivial as budget for business cards shouldn’t destroy something so original, right?

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Lots going on here: brand as flexible visual language, possible knock off of Pentagram MAD and Bahamas, cool audience engagement with animation contest etc.

Via Brand New